Start Up Blog

Recently, this guy leave me a comment. This guy name is Stephen. He has requested to advertise his blog here. This blog is is for Entrepreneurs. It covers topics marketers, business people and post industrial thinkers will find insightful. Below is his latest post in his blog:


Trial April 24, 2007

Posted by Stephen in Distribution, Marketing Insight, Audience (Consumer), Selling, Retail, Ideas, Launch, strategy, entrepreneurship. trackback


We should use these words selling our start up to a first time customer:

‘Let’s do a trial’

It might be a small order, even one box.

It’s a great fear remover. In their mind they’re not really buying it. In reality, nothing is different, except their risk perception is lowered. We’re just confirming that nothing is fixed and it’s Ok to try something new.


I hope you enjoy Stephen’s Blog. I will write more about this blog latter. Don’t forget to visit Stephen’s Blog.

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